Analytics

Capabilities → Analytics

01

Analyze

Real time monitoring and tracking to ensure constant optimization opportunities across all audiences, channels, and campaigns.

02

Optimize

Utilizing real time Analyze data to track goals, forecast future performance, and optimize ongoing marketing plans.

03

Planner

Consumer syndicated survey and strategic planning tool to inform audience opportunities, brand preferences, and media usage.

04

Test

A proprietary A|B testing framework that measures the interactive effects of ad components, such as the copy, design, placement, daypart, and landing site.