Influencer Marketing Strategy
We create smarter ways for brands to engage third parties so that messages and messengers are heard. This comes from an understanding of the consumer, who and what influences them, where they are getting their information and what will inspire them to engage.
Content creation & amplification
Influencer generated content outperforms branded content in paid and owned channels. We collaborate with influential creators and optimize that investment across all communications channels.
Brand Advocacy Activation
We find and activate socially-connected people who authentically and organically talk about brands or categories. They are not necessarily social channel followers, but advocate with like-minded individuals
Lifestyle story telling campaign
Beyond bloggers, we partner brands with influencers who have social presence across multiple channels and the credibility to tell deeper stories and spark conversations to reach, educate and inspire a wider audience.