It’s a way of thinking where account management, insights, strategy, creative, technology, media, analytics and search all play a role in delivering a recommended strategy for reaching consumers across paid, earned and owned media. It is meant to ensure we move the consumer towards your business objectives and it provides a lens for how we allocate, optimize and make decisions on behalf of our clients.
Paid Social strategy and expertise is critical to brands that want to resonate with any audience at scale. Our specialists focus on sparking real connections with breakthrough creative to drive measureable business outcomes. The success of every plan is rooted in our commitment to innovation, structured testing, and applied learning. We aim to connect Paid Social efforts to other marketing channels with adaptive, audience-first strategy and holistic accountability.
Analytics & Measurement
Measurement and reporting shouldn’t just show you what’s working, it should show you how it can work better. We build dashboards, launch attribution programs, assist in complex business forecasting and build media mix models to help every client be efficient today and smarter tomorrow.
Our media team is highly experienced in helping acquisition marketers get more value from each Rupee spent, with deep specialties in retail, real estate, travel and entertainment. We use predictive bidding to optimize ROI and constantly assess and optimize to improve efficacy over time.
Our programmatic experts understand data-driven approach to buying across all channels, giving them a deeper understanding of a client’s business objectives.